Ēriks Lingebērziņš, Associate Professor at Turība University, manager of the Tourism Research Centre, CEO at Balticvision Riga, SIA

Ēriks Lingebērziņš has been working in the tourism industry for 16 years. Along with his business activities, Ēriks is an associate professor and a manager of the Tourism Research Centre at Turība University. His monograph "Tourism Enterprise Management in the Context of Cultural Diversity" was published in 2017.

SUBJECT:
- “Travelling Habits of Residents of the Large Cities of Latvia and General Domestic Tourism” – results and conclusions

Intars Miķelsons, Commercial Director at Kredītinformācijas Birojs

SUBJECT:
- “How to Trust Partners and Customers by Assessing Their Financial Security”

Kristīne Rasnača, executive director and strategist at the New Black Media Agency, Member of the Board at the Latvian Public Relations Association

Millennials or millennial generation, has come of age and will gradually become the main consumers and labour force by 2025 worldwide, including Latvia. Every day, we see headlines on how important for brands it is to be able to address and understand millennials, but in reality many marketing specialists have yet to find the right approach to brand communication with them. The tourism industry is not an exception – millennials have made major changes here.

The content of the lecture has been developed by experts of the creative digital content marketing agency “New Black” Artūrs Mednis and Kristīne Rasnača.

SUBJECT:
- “Millennials. Who are they? Which strategies are efficient when approaching this generation regarding tourism?”

Kristiāns Patmalnieks, senior strategist at Infinitum

Coming into contact with brands, we expect a unique and customized to our needs experience. This is more pronounced in the tourism industry, as consumers are even more demanding when choosing a company, they will cooperate with. With digital marketing solutions, we can make the customer's way personalised and tailored to the needs of each user. Kristiāns will share his experience on how to keep a customer happy and increase sales.

SUBJECT:
- “Personalisation strategy in the digital marketing”

Laura Celmāra, social media project manager at Infinitum, Social Media Marketing coach at Digital Journey

The presentation will show how rapidly social networking platforms are developing and how to be one step ahead of your fiercest competitor! Laura will share inspiring tips to boost your social networking activities in 2019, will inform on the latest research on social networks (including tourism sector) and the top 3 content forms to focus on in the tourism sector, as well as will offer visual examples.

SUBJECT:
- “Becoming a social media leader in 2019. TOP 3 trends”

Jānis Birģelis, head of production and data at Infinitum, Google Analytics coach at Digital Journey, Analytics 360 expert

Presentation will inform on the 2018 trends in website use. Current devices, user habits.

SUBJECT:
- “Tourism website trends in 2018”

Irbe Katrīna Zolneroviča, digital advertising team leader at Infinitum

The presentation will look at examples of the Latvian tourism advertising in the digital environment with focus on successful practice. The most popular missteps will also be mentioned. Comparison of global trends and recommended solutions. Latvian travel search trends in 2018.

SUBJECT:
- “What can we learn from tourism advertisement in Latvia?”

Sanda Teihmane, Baltic marketing and product manager at Latvia's national airline airBaltic

Sanda has been representing airBaltic for more than 10 years. She built her experience and resilience working with the customers at the airport ticket office, where passengers are always in a hurry. Currently, her focus is the airBaltic sales results and cooperation with travel agencies in 12 countries, including Latvia.

SUBJECT:
Presentation of the Latvian airline airBaltic new destinations